Local search is a powerful tool for many businesses – especially small ones. For instance, roughly 46% of Google searchers are looking for local information and businesses. A robust local SEO strategy can set you apart from competitors and get more users to your website or through your doors. If you work in a coworking space, you can use these SEO tips to your advantage too!

In this post, we break down some simple SEO methods you can use to boost your overall strategy that can help improve your lead generation or sales. Read on for more. 

What is local SEO?

Local SEO is the process of optimizing your online presence and assets to increase your organic traffic and brand awareness. You can do this with the following strategies:

  • Creating and optimizing a Google Business (GMB) Profile
  • Including local keywords based on your location 
  • Producing relevant and local content

Any business that has a brick and mortar location or serves a specific geographic area can positively benefit from local SEO. 

One of the best ways to ensure locals in your area 

Why is local SEO important?

can see your website and online content is to use local SEO marketing strategies. According to Statista, between parts of Europe, the United States and the United Kingdom, about 75% of consumers use Google when searching for business details and information. Making sure your online presence is properly optimized is key for attracting new customers.

How does local SEO works?

When a user types their query into search, Google scans through its index of websites to produce the best possible answer. Local SEO uses specific ranking signals including:

  • The location the user is searching from 
  • NAP citations (Name, Address, Phone number)
  • Google My Business listings
  • Online Google reviews 
  • Social media and online “check-ins”
  • Google Maps star ratings

4 ways to boost your local SEO

Let’s move onto the steps you can take to improve your local SEO strategy. In this section, we’ll dive into the different aspects below. 

Create and optimize your Google my Business

GMB is a critical part of your business and basic SEO strategy. Thanks to Google and this tool, you can create free business listings that link your business website, maps and all your local information. In order to create your GMB profile, you’ll need the following details:

  • Full and correct business name
  • Physical location address
  • Exact map location
  • Your business category
  • Phone number
  • Business website

Once you post your business listing, you’ll need to verify it either via phone call or postcard. Once the verification process has gone through, you can upload photos, business and holiday hours and any additional categories that apply to your business. 

Collect and maintain customer reviews

Getting positive customer feedback and reviews doesn’t always happen right away. Having plenty of authentic reviews boosts your visibility on Google and enhances your brand reputation and credibility. The more people trust your business, the more likely they’ll become repeat customers and recommend you to others .

Make sure to focus your attention on sites where Google expects there to be reviews. Other than your website and GMB, you can find reviews on directories and different forms of social media including Yelp, Facebook, Angie’s List, Foursquare and more. 

Manage NAPs with citation services

NAP citations are a type of local indicator that includes a business’s name, address and phone number. Managing these elements is not always an easy task. For instance, every time your address changes, there could be several hundred entries of that exact address. Some listings can be managed and listed through s

If you’re a small company that works out of a virtual office, it can provide the best protection for your NAP. No matter where you are, your NAP citations won’t change and if they do, it will be managed effectively and as quickly as possible. 

Build a local link building strategy

According to Moz, linking domain authority and quantity are important when it comes to ranking for local searches and snack pack results. Not only should you have a link building strategy for your overall SEO approach, but in local SEO too. Links boost your profile and help build your reputation as a brand. 

Make sure to target authority websites in your local area. This includes local directories, licensing bureaus and trade associations. Some marketers will also try guest posting or partnerships to gain backlinks from high-authority local sites. This strategy can take time, so it’s important to do your research and find high-value sites to link to.

Let’s get local

If you’re a small business owner or freelancer working out of a coworking space, using its address and phone number can be beneficial for your local SEO strategy. Not only does it improve your overall authority and reputation, but it can help you find more future clients. By using the above strategies, you can create an even better online presence for yourself. At Telsec, you can use our virtual office and coworking space services. Book a tour with us today!