There is an important marketing tool that every small business and entrepreneur should have and it is called an elevator pitch, elevator statement, or sometimes an elevator speech. This is a short summary used to quickly and simply define what product, service, or value proposition that best describes what your company and its products offer. The mere name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the short span of an elevator ride. The statement should be between thirty seconds and two minutes. Not all elevator pitch opportunities actually happen on elevators, but can occur while waiting to talk to the receptionist at your Toronto office space or while grabbing a complimentary coffee at your Toronto shared office space.
Elevator speeches are intended to grab investors’ attention in less than a minute. Yes, elevator sales pitches are most often used by entrepreneurs pitching an idea to potential investors or venture capitalists. They can often be used by small business owners who have office space Toronto at a business centre and wish to show off what they have to offer to potential clients while making photocopies in the copy room. These skills are often taught to job hunters to be able to quickly sell their skills and abilities to potential employers they casually meet.
In order to really understand what they are, let’s first off talk about what an “Elevator Pitch” is
An “Elevator Pitch” is a concise, carefully planned, and well-practiced description about your company, service, product or even your personal skills that your grandmother should be able to understand in the time it would take to ride up an elevator.
Then you should know what an “Elevator Pitch” is not:
An “Elevator Pitch” It is not a sales pitch. You don’t get caught up in using the entire pitch to tell the investor or potential client or employer how great your product, service or special skills are. In the case of the The investor elevator pitch they are buying the business, not the product. Tell him/her how you will run the business. If you are trying to sell your the product, be sure to tailor the benefit statements to them and not repeat how great your product is. When you are selling yourself as a potential employee, you want to sell your benefits to the company and not your previous skills.
There are many websites that are dedicated to helping you create the perfect “Elevator Pitch” for your type of company or the type of investors you are seeking
In the coming weeks, we will be asking Telsec’s office space Toronto and Toronto virtual office clients to give us their elevator pitch and asking them to give us their ideas of how they would recommend Telsec in an elevator pitch.