Friendship is sacred, and late night talk show host Jimmy Kimmel believes Facebook is cheapening the meaning of friendship. Jimmy Kimmel is encouraging that on November 17th, you cut out some of the “friend fat.”

Jimmy Kimmel has declared a new national holiday on November 17th – National UnFriend Day. NUD is the international day when Facebook users shall protect the sacred nature of friendship by cutting out any ‘friend fat’ on their pages occupied by people who are not truly their friends. Get ready to unfriend!

Who should you consider Unfriending:

Anyone you wouldn’t give your phone number to.
Anyone who has your phone number but every time they call you let it go right to voicemail .
The annoying people.
The overposters.
Your mom.
Your aunt.
People who dress their pets in costume and put their pictures up.
Anyone that you don’t really want to hear from, or about, it’s time to let them go.

“Stand tall, unfriend them all” is what Jimmy is saying.

Jimmy Kimmel may have a good point about this friending stuff on Facebook. Yes, but a very funny joke of a new national holiday seems to be more a comedy sketch than a real concern for the status of friendship. Consider that while Valentines Day is more of a manufactured holiday that is perpetuated by the greeting card and flower industries.

While a comedy bit like this will be seen as a comedy bit and some will actually un-friend some people they really do not wish to follow, this was not an attempt to create an industry around a national holiday.

When I mentioned this to a few people waiting for coffee at my office space Toronto, they laughed. One even told me that this idea was so good on so many levels. She joked that she was closer as friends with the people who shared her downtown Toronto office space, than the people she was with some of the people that she knew from grade 2 that have her as friends on Facebook.

My only advice is to be careful who you unfriend. The person you unfriend may also be a great networking tool for you and your business. I recently ran into and added on Facebook an old friend who just happens to work on another floor of the Toronto Star Building. It turns out that the company he works for is looking to get some corporate head shot photos of some of their executives.