Facts About Trademarks You Might Not Have Known You’ve likely heard of trademarks, “words that distinguish one organization from the rest in its niche,” the author says, but you may not have known seven facts about them. Besides the fun fact that trademarks have their roots in the Roman empire, the other six have some bearing for entrepreneurs and businesses looking into establishing their own: you can trademark more than words, such as designs; you cannot trademark descriptive phrases; forming a business entity is not the same as acquiring a trademark; trademarks are distinct from copyrights and patents; your trademark application could be rejected; and finally, trademarks are national rights, which is important if you intend to take your business international. Netflix Avoids Rules Like the Plague. Here’s What It Does Instead In his new book “Great Leaders Have No Rules”, the author (Kevin Kruse) cites Netflix for its success […]