Stop worrying about millennials and get ready for Gen Z
Millennials (aka Generation Y) are those born between 1982 and 1993 are proving to be a very entrepreneurial generation. But the next generation may be even more ambitious than them! Enter Gen Z (those born between 1994 and 2010) or what is called “The internet generation” – who are by far the most tech-savvy, connected and self-educated group. Unlike Millennials who love the gig economy, research is showing Gen Z want steady paycheques. What also makes Gen Z different? They claim to be both more accepting and more rebellious. Rebellion was pretty much absent for Millennials in their youth, as they seemed to have had a very shiny outlook on things. Gen Z is upset about the system that they’re inheriting – so it seems rebellion is back. The first members of Gen Z will be graduating from university in just a few years, and market researchers and trend forecasters […]