Is business the right place for Pokémon? Some will say yes; others will say no!
Pokémon has become a worldwide phenomenon that has millions and millions of people playing. But does this augmented reality game have a place in a business environment? There are some businesses who are leveraging the attention the game is giving their location, while other businesses wish they could hire a Pokémon ‘exterminator.’ If you are not aware of it, Pokémon is the augmented reality game that has users on a giant scavenger hunt for virtual creatures, trying to capture them with a special ball. It is not just gamers that are playing – it is families, groups of friends, celebrities and yes, even business people working in the downtown core! Businesses that thrive on walk-in traffic are leveraging this phenomenon by luring Pokémon (lures cost about $1 each) to their location in order to attract trainers (the people playing the game) who are potential customers. They are hoping the trainers […]