News Roundup for SME Businesses & Startups

By |2021-04-05T14:23:12-04:00April 5th, 2019|Business Trends|

Facts About Trademarks You Might Not Have Known You’ve likely heard of trademarks, “words that distinguish one organization from the rest in its niche,” the author says, but you may not have known seven facts about them. Besides the fun fact that trademarks have their roots in the Roman empire, the other six have some bearing for entrepreneurs and businesses looking into establishing their own: you can trademark more than words, such as designs; you cannot trademark descriptive phrases; forming a business entity is not the same as acquiring a trademark; trademarks are distinct from copyrights and patents; your trademark application could be rejected; and finally, trademarks are national rights, which is important if you intend to take your business international. Netflix Avoids Rules Like the Plague. Here’s What It Does Instead In his new book “Great Leaders Have No Rules”, the author (Kevin Kruse) cites Netflix for its success […]

Facebook and Google Face Advertiser Push Back

By |2021-06-29T11:56:14-04:00February 22nd, 2018|Business Trends|

Facebook and Google are finding out that the problem with massive disruption is when landscape gets all churned up it isn’t able to provide a stable foundation until it settles, which can often take several years. Facebook counts nearly ¼ of all people on Earth as users. It has a reach so incomprehensibly big it’s very difficult to fathom. Google is, by far, the world’s largest advertising company with its ubiquitous AdWords ads, 60% of the display ad market through its DoubleClick unit, and a virtual monopoly on searchable online videos with YouTube. More than any other Internet behemoths, Facebook and Google are the biggest beneficiaries of the shift in ad revenue from traditional media sources like television, magazines, and newspapers. Together, they have become the gatekeepers of the Internet and thus the duopolistic sources of most people’s information. In recent years, stock values for both companies have surged, matched […]

Why the Sudden Changes with the Web?

By |2021-06-28T18:33:37-04:00December 5th, 2017|Business Trends, Growth & Innovation|

These might be the waning days of the new economy created by the digital communications revolution. For the better part of the last three decades every aspect of our culture has been altered, accelerated, surpassed, and often destroyed by the Internet and most importantly, by the Internet’s favourite four letter F word, F-R-E-E. It’s been a wild ride but it was never really sustainable. Along the way, we’ve devalued our recent cultural creations and made it far harder for artists to scrape out a semblance of a decent living. A recent story in The New Yorker magazine, “Who Owns the Internet?” outlined the experience of Levon Helm, drummer for the seminal rock group The Band. After The Band broke up and Helm retired from rock music, he was living a comfortable life on royalty cheques from the tens of millions of times The Band’s music was purchased, played on radio, […]

The Great Acceleration or, How Sophia Got Its Groove

By |2021-04-05T18:46:23-04:00October 27th, 2017|Business Trends|

This week, October 26, 2017 to be precise, the universe changed forever. A new era started and our way of life as labour officially started its end phase. All eras start with a moment in time when something happened that changed our perspectives so thoroughly we would never understand the world around us the same way again. As noted by British historian James Burke, there are days that change the universe as we know it. Earlier this week, the human race truly entered the Robotics Era. Sophia, a robot designed and developed by Hong Kong based Hanson Robotics, was granted legal citizenship by Saudi Arabia, a sovereign state. The implications are incredible, so much so that this is the leading edge of a wave that will alter our ideas about everything we do as a society. Sophia is very life like, so much so it could be mistaken for a […]

Amazon Announces Search for Second North American Headquarters

By |2021-06-28T18:49:43-04:00September 8th, 2017|Business Trends|

The news broke late enough in the day that civic leaders across North America called in their economic development staff for emergency meetings. Amazon announced yesterday it was seeking a second headquarters in North America and any city with a planning department suddenly wanted in on the mega growth promised by the monolithic Internet retailer. An Amazon expansion doesn’t just bring jobs; it creates its own economic sector and reshapes large parts of the city and region. Toronto is considered among the most likely to be selected. To run a Seattle-sized headquarters and fulfilment center, Amazon will need somewhere near 50,000 workers with skill-sets ranging from white color corporate executives, mathematical virtuosos, and robotics experts to warehouse foremen, forklift operators, stock pickers, and an even larger fleet of truck drivers. That’s a lot of people with a lot of different types of education, training, and certification. Toronto is easily able […]

Advertising in the Context of Change

By |2021-06-29T09:06:52-04:00June 13th, 2017|Business Trends, Growth & Innovation|

Advertising, as we know it, is about to change so radically it will be practically unrecognizable. If you have a favourite TV spot you might want to record it. Similarly, if there is an ad out there that annoys you to distraction you’ll be happy to know you’ll likely not have to see such awfulness again, at least not in the near future. Tomorrow’s ad delivery is already happening today but the scale is about to get so much bigger. We live in a midst of a digital revolution. At no other time in human history have so many ideas and institutions been altered, challenged, changed, created, and destroyed. As discomforting as it is, revolutionary change is a natural by-product of technological advancement. A decade and a half after its inception the innovation that made Google one of the wealthiest companies on Earth is going to eliminate commercial advertising and […]

An entrepreneur’s glossary to some common business terms

By |2021-06-29T16:23:46-04:00January 20th, 2017|Business Trends, Growth & Innovation|

We at Telsec have compiled a list of common words and acronyms related to entrepreneurship and small business. Some you may know and others you may have heard, but did not know what they mean. Advertising A paid public method of gaining attention to a product or business by paid announcements on radio, TV, print or electronic media such as internet PPC (pay per click). Advertising is not to be confused with marketing, public relations or SEO (Search Engine Optimization). There are entire websites devoted to just advertising terms and vocabulary. Angel Investors An angel investor (also known as a business angel, informal investor, angel funder, or private investor) is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity while they are trying to find a more substantial investment in a business. A small but increasing number of angel investors […]

An Interview with Jennifer Kelly of New Initiatives Marketing and Nimble Quotes

By |2021-07-13T20:45:39-04:00November 3rd, 2015|Business Trends, Growth & Innovation|

  Recently Ian Payton sat down with Jennifer Kelly Founder & CEO of New Initiatives Marketing and NimbleQuotes and discussed Jennifer’s business challenges; her marketing services and more. Jennifer: Hi, my name is Jennifer Kelly. I am the CEO and Founder of New Initiatives Marketing and of NimbleQuotes.com. New Initiatives Marketing is a marketing company that works with business owners that are committed to growing their business and understand that marketing is a huge component in that growth. We make sure that the marketing strategy is sound, and then we implement and execute each element of the marketing every day, week, month in order to help the growth of their business. With Nimble Quotes, it is a content service for Twitter users, and what it does is users select over 60 categories of inspirational and motivational quotes. They can out in their Twitter stream as if they’ve tweeted it themselves. […]

An Interview with Office Client John Barry

By |2021-07-13T21:01:30-04:00October 6th, 2015|Business Trends, Growth & Innovation|

  An Interview with John Barry John: Hello, my name is John Barry. I’m the North American Human Resource Manager for ECC Japan. ECC is large. We’re coming up on our 53rd anniversary, and we’re a large educational organization in Japan offering all sorts of educational opportunities and courses. My primary focus is to recruit native English speaking North Americans to go teach English in Japan, and have a great experience. Interviewer: And why do your customers or clients prefer ECC as opposed to other educational groups? John: ECC has a great name in the English conversation arena in Japan. And they have, for example, what we consider full-time positions. That is, twenty nine and a half hours per week. Doesn’t that sound pretty good? And seven weeks’ paid vacation. It’s just basically a sweeter package. Within the private sector, it’s pretty hard to beat, and it’s also got a […]

Business Challenges for Women

By |2021-04-06T08:38:45-04:00August 14th, 2015|Business Trends, Growth & Innovation|

Recently, while attending a conference, there was a lot of discussion about the difficulties that women face in business. The challenges range from the social bias that women encounter to the dual role that many have as homemakers and primary caregivers. As we plan what content we should include in our upcoming learning centre, we decided to include content that helps our woman members to overcome these challenges. The video below is a YouTube playlist of excerpts from our “Entrepreneurs Interview Series” where we ask all the women what challenges they have encountered as women in business. In the past we have written a few posts especially for our women members: Women Entrepreneurs and the Challenges They Face Glass Ceilings Are A Catalyst for Women Entrepreneurs More Senior Women Entrepreneurs Take Office Space for Rent

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