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What is Coworking Office Space?

Coworking: The Who, What, Why & Where for Startups & Entrepreneurs As a marketer one of my prime resources for promoting all our products are the questions that potential clients ask about our services. Since coworking is a new offering in the flexible workspace category that we didn’t have a lot of questions about, I used a tool which identifies the questions in the suggestions that users get when they enter search terms into Google. The best content that I can add to a site is content that answers questions our website visitors may have about our offerings. Coworking: What Does It Mean? Easily the $64 question as even the spelling is disputed as to whether it is coworking or co-working. What it means depends on who you’re asking. To some users it means: All non-traditional office...

News Roundup for SME Businesses & Startups

Unconventional Secrets to Hire a Great Team as a Startup Conventional wisdom for hiring people, such as “only hire people smarter than you,” is all well and good for startups that are remarkably well-funded, but for those with limited budgets and minimal brand awareness, recruiting top talent isn’t affordable or realistic. So how can you build the team you need? Through unconventional means: look where others are not looking; understand subtle signals that indicate relevant strengths beyond a candidate’s traditional qualifications; find candidates for roles where they can play to their strengths; and create a workplace where people do not live for the weekend. Blind Spots That Plague Even The Best Leaders While leaders need to be confident in their abilities, they also need to realize they...

News Roundup for SME Businesses & Startups

  5 Epic Product Fails and the Lessons They Can Teach Your Small Business While success can never be guaranteed for those preparing to launch a new product, lessons can be learned from the failures of others. Here are five memorable product fails and their corresponding lessons for entrepreneurs, three of which originate with mega-brands Coca-Cola, Microsoft, and Apple. Orbitz: The soda’s clever gimmick of an intriguing appearance (suspended gel balls) couldn’t compensate for its unsavory texture and taste Juicero: The juice press was found unnecessary to create juice from its proprietary Juicero juice packs; there was a simple, less expensive solution – squeezing the packs by hand — to the problem it was solving Microsoft Zune: The answer to Apple’s iPod...

News Roundup for SME Businesses & Startups

Coworking Space vs. Business Centre Office: Which is Better? There is a common misconception that coworking space is the same as business centre office space, but is cheaper with more opportunities for networking and collaboration. These are the claims made by coworking providers, however, often these are misleading claims using an apples-to-oranges product comparison – and assume business centres don’t have networking and collaboration because they don’t mention the obvious in their advertising and presentations. Startup Boost Partners With Techstars Apply For Spring Programs By March 26 If you’re an entrepreneur in the early, pre-seed stages of founding a startup, you’ll want to check into the Startup Boost 6-week pre-accelerator program to be held this spring in Toronto, New...

Flexible Workspace: What is it and Who Benefits?

I recently read an interesting Flexible Workspace Study about how flex space is perceived by end users; individuals responsible for procuring office space for their companies; coworking and serviced office providers and landlords. The survey was not huge as the study describes its composition as being “The survey was sent to over 500 people across the industry.”. However, combined with my experiences here at Telsec Business Centres for going on 4 years and as an end user I’d agree with much of what the study shows as the benefits of the workplace environment for workers and organizations. What is Flexible Workspace or Flex Space? Flexible workspace: the term the industry uses to refer to any type of space outside of the conventional lease market. Identifying the different...

This Weeks Top Posts for SME Businesses & Startups

This is the first of many weekly roundups that will be published on Fridays. Our goal for this information is to help The Telsec Community and all businesses and startups navigate the choppy waters of entrepreneurship! We hope the mix of marketing, business and self improvement articles aids you in finding good information for your daily reading needs. The 10 Things You Must Do From Day One so Your Startup Thrives Considering launching your own business? While there’s no shortage of advice on the subject, these 10 small business tips from an accomplished Silicon Valley entrepreneur are battle tested. By far the most important and detailed of the 10 start-up tips is the first one: get started on the right foot by covering the basics. From starting your business while you are still emp...

Facebook and Google Face Advertiser Push Back

Facebook and Google are finding out that the problem with massive disruption is when landscape gets all churned up it isn’t able to provide a stable foundation until it settles, which can often take several years. Facebook counts nearly ¼ of all people on Earth as users. It has a reach so incomprehensibly big it’s very difficult to fathom. Google is, by far, the world’s largest advertising company with its ubiquitous AdWords ads, 60% of the display ad market through its DoubleClick unit, and a virtual monopoly on searchable online videos with YouTube. More than any other Internet behemoths, Facebook and Google are the biggest beneficiaries of the shift in ad revenue from traditional media sources like television, magazines, and newspapers. Together, they have become the gatekeepers of the ...

Horsemen coming? Don’t Panic

Fear, Uncertainty, and Doubt are three of four harbingers of ill omen. The fourth is more of a following spirit made up of innumerable desperate decisions. It’s called Panic. They are social and economic contagions and though they spread at different times and rates, they tend to follow the same directions and end up in the same foul and musty places. The markets are all over the map this morning but investors surfed through two days of serious uncertainty yesterday and on Monday. The scariest part in the aftermath is thinking about who, or more precisely, what market managers blamed for the sharpest decline on the Dow since 2008. Algorithmic trading and the arbitrage found in between where numbers fall. Trading sophistication so enormous and virtually unpredictable in its scope and decisi...

Traveling Past the Polar Vortex

It’s coming back and it’s going to be harsh. Thirty six to forty eight hours from the time this is written, the temperature is going to plummet and Toronto will freeze under the icy blanket of another polar vortex. In two days time, Toronto will be as cold as the Arctic. The cold snap is expected to last ten to fourteen days before it breaks. Here are a few tips to help keep you from breaking before it does. First, please remember that Friday is Groundhog Day which, at that time, will probably mean one of two things to you depending on if you’re a half full or half empty sort. Those who are half empty will remember that the Mars-scape that faces them Friday morning will be their realities for the foreseeable future and be bummed. The half-full set, on the other hand, will remember that no ...

The Report

The body of the report spanned thirty pages alone, perhaps more. Every minute detail, every compromise decision, every last mistake was supposed to be laid bare and spelled out for the entire world, and more importantly those who held the IT and marketing teams accountable, to see. Because the material ventured into highly technical information understood by only a fraction of the people who would read it, an equally lengthy glossary of terms accompanied it, along with an appendix filled with expanded diagrams, graphs, and charts, most of which couldn’t be made to fit properly in the body of the report itself. Oddly enough, nobody in the chain of people who received the report felt in the least worried about the findings. Even the developers, those poor souls whose work was being dissected...