Buying an Existing Small Business

There are basically two ways of buying an existing business – buying an existing business or buying a franchise (new or existing). With a non-franchise business there is less support than with a franchise business, but there are also no franchise fees and/or royalties to be paid. For the purposes of this blog, we will not be looking at manufacturing or inventory-based businesses, but more service-bases small businesses. One of the first steps that someone taking over an existing small business should consider is to do a review of its history and the way it operates. This means having a thorough look through its’ financial statements (this is best done by an accountant who knows what to look for). The buyer should also review the operating documents and practices. Some of the it...

Tracking Your Online Marketing

It is great that you are now marketing your product or service online, but what are you using to measure what is working?

Free ways of Promoting Your Small Business Online

Now that we have talked about online marketing and establishing your budget and where to spend your online marketing dollars, lets look at some of the free way of promoting your small business online.

How are you Going to use Online Marketing to Further Your Small Business?

Once you have determined your online marketing budget, then you will want to know how to use your marketing spend in the most effective way. Again, as with our previous blog on how much attention and money you should spend on your online marketing, you have to determine the most effective ways of utilizing that budget to the fullest extent. Here are some ways to use online marketing to grow your small business: • Geo-targeting. Do you have a small business that caters to a very specific location or neighbourhood? Geo-targeting allows you to advertise to potential customers in a specific geographic area or location. Most online advertising sites will allow you to Geo-target your ads to people in specific geographical areas, right down to a zip code or postal code. • Contextual advertising. ...

How much attention and money you should spend on your online marketing?

Your online budget is not just what you spend on online advertising, but also the resources that you dedicate to it.

How Can Small Businesses Deliver Bad Customer Service?

Bad customer service has the potential to cost your business customers before they even before the make a purchase.

More Customer Service Tips for Small Business and Entrepreneurs

In our quest to bring small business advice to our office-space tenants and virtual office clients, we have been publishing a number of articles on our blog to help them. One of our Toronto virtual office clients suggested we post about better ways to interact with your customers to improve customer service. So here is more advice….. Decide who supports who and don’t overwhelm your staff with the number of customers they support. Your clients in a business-to-business relationship want to know who they deal with and how easy it is to get in touch with that person who personalizes their sales and service. Assign a rep to each client and give them a back-up rep they can contact in the event of a problem. Each type of business has different personalization needs between customers ...

Customer Service Advice For Small Business

Providing good customer service is a key factor in customer retention, building a reputation of quality service and good customer service is almost more important for small business owners and entrepreneurs.

Make Your Own Reality TV Show

There are TV shows about fashion and home makeovers, but there are few shows that will do a makeover for your small business. Well, you could try to get an investment from a Dragon or a Shark. But that will only change the economics of your business and give someone else the power to change your dream. Here are some tips from our webmaster that you can play with and use as you like. • Create your own business makeover show that features your business. Buy an inexpensive HD video camera and document what changes you are making to make your business better. Edit those videos and put them on YouTube. If you post something interesting, you will get likes for your video and attention from prospective customers. • Make a fun video about your product or service. Not a funny video that makes fun o...

The Advantages and Disadvantages of Co-working Offices

Over the past number of years a new office trend emerged. Well, not exactly a new office trend, just the renaming and modifying the concept of the shared office or hot desking. This new trend is called CoWorking office space