Blog

Archives

Seven Reasons you Should Hire a Freelance Blogger

Small business owners cannot afford to miss out on the marketing value of a blog. But many can also not afford to hire a staff member to look after it or to have a an existing staff member take on other responsibilities that they are not trained to deal with. So we compiled the top seven reasons for hiring a freelance blogger to take on this role. 1 Get more traffic that translates to sales. A blogging pro knows exactly how to massage your ideas into a tight, well-written piece that is informative and engaging to your audience. An effective post helps your company’s target market without using an annoying and often impersonal hard sell. Well researched and delivered content is what convinces visitors to become readers, readers to become customers, and customers to remain loyal to you...

Increasing Your Stock of Images for Your Small Business

In a world of convenience it is far easy to turn to Stock Photography and Image depositories to populate your website, blogs, social media and marketing materials with these of the rack images.

Building Stock in Your Small Business Using Professional Photography

One of our Facebook followers asked us to talk about Photography vs Stock Photography, so we looked to one of our office space clients Ian for the answers.

Why a Mail Service is Better Than a P.O. Box as Your Business Address?

Every once in a while the topic of P.O. Boxes being bad for business comes up. The reason for this is that consumers and businesses alike are often hesitant about dealing with a business that does not have an actual business address. Business-to-business dealings are all about knowing where to find your vendor and seeing that the vendor has credibility. Some businesses that use smaller vendors, freelance consultants, or want to work with a start-ups understand that some businesses are home-based operations. When they see a company is using a P.O. Box, they often question the professionalism of that business. When consumers are looking to do business, they are looking to find a company they can trust and be able to reach quickly. Often when dealing with businesses for higher-priced services...

Virtual Offices Attract the Attention of the Technology Sector

Now, more and more start ups and even established small businesses are re thinking their office needs and looking more closely at virtual office solutions for their business.

The Human Side of Social Media

Far too often companies who are using their social media channels as another avenue to promote themselves forget that the people and business owners who are reading and following them are actual human beings. Social media posters need to understand what the content being provided means to their audience as a person or business entity without being talked down to. People follow your content, not your machines. We came up with a few quick tips that will help you create better content based on what your followers want to read Give your followers a reason to follow you in the first place. Are you covering the topics they want to hear? Create the content with your audience in mind. Did you create it for you or them? Your social media interactions should be a two-way conversation. Are you listen...

Different Words can Describe the Same Thing When it Comes to Offices

When you look up the term executive suites on Wikipedia, you are told that "An executive suite in its most general definition is a collection of offices or rooms—or suite—used by top managers of a business—or executives.

Once Again Telsec has Disaster Recovery for Small Businesses

Last summer when in the wake of the torrential downpour and subsequent flooding of various neighborhoods around Toronto, Telsec Business Centres received a great deal of calls from small businesses looking for temporary office space.

Technology and Innovation can Level the Playing Field for Small Business

As we have mentioned in previous blogs, for many small businesses who are trying compete against big competitors every day, technology can be a vital tool that can help them level the playing field while competing for customers dollars. With just a few pieces of technology, some apps, some accounts with social media, credit card processing and some cloud storage, a small business can be ready to take on the big boys for less than what it cost the big guys to compete. Here are just some examples of some of the solutions that are available to small business. If your business is one that works in the field or on the road, consider taking credit card or debit transactions on your smartphone or Internet-enabled device by using mobile POS (Point of Sale) solutions that will save you money on ful...

Technology and Innovation are Good for Small Businesses: HD Action Cams

When most people think of HD Action Cams, they think of those high-adrenaline videos they find on social media and video sites, but they do not consider the small business benefits or uses for this technology. We thought we would share some of the uses that we have heard about – ones not involving jumping out of a perfectly good airplane, diving off a cliff, riding down a hill at breakneck speeds or having to wear Scuba gear. Consider that your small business creates custom orders for clients and they want to see the progress of the job. You can easily use one of these cameras to shoot production floor activities and quickly upload it and send it to your customer using your smart phone. This is something you cannot do with most traditional camcorders, as you must have access to a PC to sha...