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An Entrepreneur Needs to be a Detective

Before entrepreneurs begin working on their business venture, they need to do some detective work. Thinking of starting a business is similar to how you buy a car. You just don’t walk into a random dealership and say you want to purchase a car. You need to do some research before making such an important investment. Bottom line:  You want the car that is best for YOU. The first piece of detective work an entrepreneur needs to figure out, is if there is demand for his or her product or service. If there is a market, who else is in that market and what market share do they hold? Sometimes gathering market and competitive analysis information requires some detective work of talking to experts in the industry – or even potential buyers of the product or service. While looking for demogra...

How Else can you Benefit From Your Competitors?

Your business should be focusing on the niche market that you serve the best – that specific customer group who depends on your products and services. But what stands in the way of serving that niche? Your competitor or your own marketing? Learning how your competitor carves their niche and gets their customers might help you find your specific piece of the puzzle. The market is a big place and that there’s plenty of room for multiple successful companies in any competitive business space. Helping the competition and hopefully leveraging some of their insights can help improve your products by learning about their mistakes and failures. Knowledge is indeed power. It is important to know who the smart people are in your industry, and to learn from them. Do not try to duplicate your su...

Working in a Friendly Manner With Some Competitors Will Help Your Small Business

Every business has its competitors, but picking and choosing who you need to compete with is more important. You could be a local coffee shop that is independently owned and operated, but down the street is another independently owned and operated coffee shop that is also doing a good business. That shop down the street has loyal customers that are not the same as yours, but you consider them competition. Your customers prefer your brew of coffee and their customers prefer theirs. One day a Mega coffee shop chain opens up on the other side of the street. Do you fight both competitors or do you ally with the other independent shop down the street to keep your business? Small business owners and entrepreneurs have heard it a million times – that their business or solution should focus on a n...

Don’t Play the Price Game With Competitors – Outshine Them With Your Product and Customer Care!

The consumer of a product or service that has been deeply discounted in order to get the deal, have to wonder what hidden costs they will incur and and when the price will go up when the deal period is over. If you were leasing office space for rent at a great price for 6 months, do you know what the price will be for the remainder of the term of the lease? These are important things to point out to customers when they tell you they are being offered a great deal by your competition.

Having a Scent Friendly Office

A while back we blogged about having a scent friendly office space. What we did not cover in that blog was the effect that scents may have on customers or potential clients. This past weekend opened the eyes of this blog writer to the effects of scents on visitors. While I was hired to assist a photographer at a rental studio space, I witnessed other people having problems with scents in the workspace. In this case, it was not an individual who had too much perfume or cologne on – it was an automated air freshener that was overacting and putting too much fragrance in the air. At one point one of the models took it upon herself to take the battery out of the device so she could breathe! Yes, workplace and office space odours do happen, but trying to mask them with artificial scents and spra...

Overselling may Lose Business, but Engaging may Gain Customers!

When you see businesses on Internet forums promoting their product or services, sometimes red flags go up because it feels like a commercial – or that their products is being forced down your throat! As a consumer, getting the hard sales pitch can be a turn off. So as a small business marketer, you have to consider how your potential customers are receiving you messages. When it comes to promoting your business online in places like Google+, Facebook, Linkedin, or other social media, you need to know that these social media outlets are not about a place to sell what you are offering, but a place for you to connect with your target audience or to keep up with your peers. Far too many small businesses who are not selling their product or service online try to get buyers to make a purchase of...

What Google Business View can do for Your Small Business

Google Business View is a technology featured in Google Maps and Google Earth that provides panoramic views of your business location from positions along many streets in the world. Now you can have Google Business View come inside your small business and allow your potential customer to explore it. Originally called Google Business Photos, it was initially offered to a few select cities around the United States. More recently, Google Business View has expanded to many different countries and includes photographers in most cities in the United States and Canada. While the program is run by Google, the photography is taken by specially certified photographers (referred to as Google Trusted Photographers). These photographers can take up to 200 panoramas per business location – but as few as...

Dr. Roz’s Healing Place has Touched the Heart of one of our Office Tenants

One of our office space tenants Ian (who is also a contributor to our photographs and blogs) has volunteered to take photos at a very special event: “Dr Roz’s Healing Place Awards and Fund Raiser.” So we thought it was fitting that we also bring this event and the organization to the attention of our friends and followers. First, a little bit of information about Dr Roz’s Healing Place. Dr. Roz’s Healing Place is a centre for empowerment and healing that works towards the eradication of violence against women and their children locally, nationally and globally. Dr. Roz’s Healing Place recognizes that violence against women is a health issue. Through the delivery of innovative programs and services, Dr. Roz’s Healing Place helps empower women to make positive changes...

How do Fears Hold Back Entrepreneurs

Everyone loves a success story. But some would-be entrepreneurs may harbour fears that stop them from taking the jump from a “9-to-5er” to owning their own business and taking full control of the work they will do. Fear is one of the most difficult emotions to overcome, especially when it comes to financial stability and success. The biggest fear entrepreneurs face in their quest for success is the fear of failure. But sometimes, it is the fear of failure that actually makes a small business owner more successful. That fear drives them and gives them the desire to work harder and focus more on getting the job done. One of the first fears that a new small business owner or entrepreneur has to overcome is the fear of selling themselves or making that first sale that will get thei...

On Remembrance Day, Take a Moment to Remember Those who Have Fallen

This blog entry is dedicated to the soldiers who died in battle and those veterans who have served their country, as well as those who are currently serving. Some people ask why the Poppy is worn in the days leading up to Remembrance Day. The person who was responsible more than any other for the adoption of the Poppy as a symbol of Remembrance in Canada and other countries in the Commonwealth was Lieutenant-Colonel John McCrae, who was a Canadian Medical Officer during the First World War. Through McCrae’s words “In Flanders Fields”, the scarlet Poppy quickly became the symbol for soldiers who died in battle. What many people do not know is that an American teacher (Moina Michael), was the first person to wear a red poppy of Flanders Fields as a sign of remembrance and a...