How to Create and Promote Your SMB or Startup with Seminars and Training

So you are looking to get more exposure for your small business. Just how do you do it? Offering seminars and training sessions on the things your clients and customers need and want is the best way to engage them. There are two easy ways to have a seminar or training session that your customers will gain knowledge from, but you need to decide which will truly get their attention. Online webinars and seminars are great for reaching a broader audience, but do they really hold the attention of the customers or potential clients that you want? Having an in-person live conference with your small business clients in a conference room or meeting room will help to deliver your message better. Even if you only have a small group of people in your live session, and others in your live online sessio...

When you Realize That you Need a Bigger Boardroom for Your Meeting

Most small businesses who work from home or in a one room office don't have the luxury of having a meeting room or a boardroom, because that is an added expense that they do not need to be paying rent on.

An Interview with Office Client John Barry

An Interview with John Barry John: Hello, my name is John Barry. I’m the North American Human Resource Manager for ECC Japan. ECC is large. We’re coming up on our 53rd anniversary, and we’re a large educational organization in Japan offering all sorts of educational opportunities and courses. My primary focus is to recruit native English speaking North Americans to go teach English in Japan, and have a great experience. Interviewer: And why do your customers or clients prefer ECC as opposed to other educational groups? John: ECC has a great name in the English conversation arena in Japan. And they have, for example, what we consider full-time positions. That is, twenty nine and a half hours per week. Doesn’t that sound pretty good? And seven weeks’ paid vacati...

Having an Emergency Action Plan in Your Office Space

Planning how you are going to recover from a disaster is very important, but knowing how you and your staff are going to react to a disaster when it is actually happening is far more important.

What Happens to a Small Business When it ‘Graduates’ out of Coworking?

An often talked about term in the coworking movement is “graduating” out of coworking and into your own space, but what if you are in need of more private workspace and are not ready to set up your raw office space in a traditional office building?

What This Blog Writer Learned About Coworking That Changed His Perception

I spent a few days attending a coworking conference (or "unconference conference" as they called it) recently and was not expecting to learn what I did about co-working.

Andrea Swenton of Hearing Foundation of Canada Video Interview

Andrea Swenton Interview 0:01 Ian: Hi, can you just state your name and who you’re with? 0:06 Andrea Swenton: I am Andrea Swenton. I am the executive director with the Hearing Foundation of Canada. 0:11 Ian: And what is it that the Hearing Foundation of Canada is? 0:16 Andrea Swenton: Well, we’re Canada’s only charity that’s focused on medical research, education and advocacy having to do with hearing loss. 0:24 Ian: And is there anything else about the charity that you want to say? 0:30 Andrea Swenton: Well, just that you know we fund research in to medical ahh, medical research for hearing loss one of the things people don’t know about that, is that there are cures for certain types of hearing loss that can be reversed and it’s an important issue and i...

Interesting Innovation for People who Want to Sit or Stand While Working

This is turning into an interesting week. On Wednesday I attended the first day of a three-day event hosted by GCUC (Global Coworking Unconference Conference) Canada as media and I am looking forward creating a blog about it for next week. One of the things that made Wednesday interesting was meeting Tim Chung, the engineer who invented the “Lift Top: The Portable Sit-Stand Solution” that he hopes will revolutionize how we work. While attending the GCUC Unconference, Tim was looking forward to 1 PM when his Kickstarter campaign was scheduled to launch. While I had a little giggle as he told me about his Kickstarter lunching, I explained to him the coincidence of me just writing a blog article about crowdfunding and another article some time ago about standing and working. When ...

Crowdfunding is not Just for Raising Small Business Capital

Many small businesses (and larger ones too) are starting to realize that crowdfunding represents a unique marketing opportunity for forwarding-thinking companies to dramatically strengthen consumer ties with their brand.

Small Business Marketing Problems and how to Overcome Them

When your small business is one that is B2B (Business to Business), there are a number of problems that are faced, primarily marketing your small business. To help identify some of these problems, we talked to the small business owners who rent physical office space or have virtual offices and services with us. The primary problem that our office clients told us was identifying their target market, because their first instinct is that everyone is their target market. This creates a problem – because without targeting their audience, they are missing key opportunities from potential customers who want to hear from them specifically. In many cases, broad-based marketing does not work because it gets lost in the sea of companies trying to market to everyone. Once a small business defines its ...