Are you Really Engaging on Social Media and Your Blog

Many entrepreneurs believe that posting about their products or services is a social media engagement, but they are mistaken. To engage an audience is to hold their attention. It does not require a reaction from them, though certainly that spells a greater level of engagement. Just because you have a Facebook page, a LinkedIn business page, or a google+ page, does not mean you are engaging on social media. Social media engagement is not a passive experience. Engagement is not waiting for clients to reach out to you and visit your page. You have to proactively engage with anyone who mentions your brand or product. Entrepreneurs and small business owners need to create valuable content for their social community and present it in a way that works for that particular social network or communi...

Your Small Business can go Green with a Virtual Office

Your small business needs a business address, but do you always need a physical office? This is especially true if your company wants to reduce your carbon footprint and be greener. One way your small business can go green is with a virtual office. Thanks to technology, you do not always need to be chained to a desk to conduct your business. Even many larger companies are now allowing and encouraging their employees to work from home. This is mainly because of technology that allows employees to work remotely, and not have to take up large physical spaces in office buildings. There are now companies that do not have physical office space. Rather, they utilize the services of a virtual office provider to be the hub of their business as well as a centralized telecommuting centre. Consider ho...

Take A Few Moments At 11 Am To Remember Those Who Died for Your Freedoms

Today is Remembrance Day. At the 11th hour of the 11th day of the 11th month, we take time to remember those who gave their lives in various wars in the defense of our freedoms as Canadians. In Flanders Fields by John McCrae, May 1915 In Flanders fields the poppies blow Between the crosses, row on row, That mark our place; and in the sky The larks, still bravely singing, fly Scarce heard amid the guns below. We are the Dead. Short days ago We lived, felt dawn, saw sunset glow, Loved and were loved, and now we lie In Flanders fields. Take up our quarrel with the foe: To you from failing hands we throw The torch; be yours to hold it high. If ye break faith with us who die We shall not sleep, though poppies grow In Flanders fields. Lest We Forget

How to choose the best venue for your seminar or training

So you have a great idea for a seminar or training session, but have you discovered the best venue? Before you answer that question, you need to figure out what your goals are, as well as the primary purpose of your seminar. Simple questions to ask might include: What are the goals of the workshop?; Who do we want our workshop to reach?; How will we get attendees there?; How many people should we expect and do we have the capacity to accommodate them?; How long should the workshop be?; and most importantly, what is our budget for the workshop? Once you have defined the goal and scope of your workshop or seminar, you need to establish where you want to hold it and why you want to hold it at that particular venue. The primary factors in choosing your venue could be location, cost, available ...

The Professional Image Of Your Small Business Begins With You

A small business can only look as professional as the people who are running them, your job as a small business owner is to project your own professionalism. If your potential or existing clients do not see you (the owner) as being professional, how do you expect them to see your company as being professional?

An Interview with Jennifer Kelly of New Initiatives Marketing and Nimble Quotes

Recently Ian Payton sat down with Jennifer Kelly Founder & CEO of New Initiatives Marketing and NimbleQuotes and discussed Jennifer’s business challenges; her marketing services and more. Jennifer: Hi, my name is Jennifer Kelly. I am the CEO and Founder of New Initiatives Marketing and of New Initiatives Marketing is a marketing company that works with business owners that are committed to growing their business and understand that marketing is a huge component in that growth. We make sure that the marketing strategy is sound, and then we implement and execute each element of the marketing every day, week, month in order to help the growth of their business. With Nimble Quotes, it is a content service for Twitter users, and what it does is users select over 60 ...

How Does Returning to Standard Daylight Time Affect Your Small Business?

Did you remember to set your clocks back on Saturday night? If you forgot that it was time to “Fall Back” the clocks on Sunday, chances are you showed up at your office space an hour late.

Finding Office Space With no App Required

You are always hearing people say "oh, there is an app for that" about almost everything. But do you really need an app for that?

Sometimes Choosing an Office Space Location is not Just About Geography

Yes, the tried-and-true statement in business is often “Location, Location, Location” in terms of the address where you locate. But that is not the only factor that you need to consider when choosing an office space location. Sometimes choosing an office space location is not just about geography and the physical location of your office. There are a number of other factors you need to consider. Your office location is not only important to your customers and visitors, but it is also important to your staff. Hiring and retaining good employees can partly be due to the office location and preferred working environment of your staff. Look at Google Canada in Toronto. A few years back, Google moved from its suburban Mississauga location to office space in downtown Toronto. Why? Bec...

Online Business Networking Should not Replace in-Person Networking

Networking yourself or your small business is said to go hand-in-hand with running a successful business. But be careful what you do while networking, because it can be your greatest undoing, if it is not well done.