Videos of the ice bucket challenge to benefit the ALS (also known as Lou Gehrig’s Disease) Association have been making their way throughout the sports world, Hollywood, politics and more importantly everyday people. The ice bucket challenge started to get popularized in the United States in June of 2014 when the Golf Channel Morning Show televised a segment about this now social media phenomenon and performed a live, on-air ice bucket challenge. It quickly spread as golfers and more sports figures took up the challenge.
According to ALSA, as of Monday, August 18, the Association had received $15.6 million in donations because of the ice bucket challenge. This compared to $1.8 million during the same time period last year. These donations have come from existing donors and over 300,000 new donors.
One of our office space tenants (who is American and runs the Canadian office for his USA-based company) was quite disappointed when they heard that the President of the United States, Barack Obama, was challenged but declined and opted to contribute to the campaign with a donation of $100. So they made a larger donation and also took the ice bucket challenge themselves.
We have been told that at least 5 other people who have office space at our business centre have been challenged by friends or family to take the ice bucket challenge – and have made donations to ALS Canada, along with getting a bucket of ice poured over their heads. The ice bucket challenge is not only fun, but it is a great awareness and fundraising campaign.
Not to be outdone, our resident blogger Ian is challenging Telsec President Brian, Vice President Josie and members of our office space team (Erin, Lindsay and Raquel) to take the ice bucket challenge and put the video on our YouTube channel. For everyone of them that takes the challenge, Ian will donate $50 to ALS Canada. Ian is also throwing the challenge out to other Telsec support people Tony and Terry (they know who they are).
While the rules of the ice bucket challenge are that within 24 hours of being challenged, participants must video record themselves in continuous footage. However, the challenge would be hard to conduct near or in the office space. So our rules will be to do the challenge at home or somewhere else next weekend. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then the participant can call out a challenge to other people. For every person that takes them up on the challenge, an additional donation will be made.