In our efforts to help entrepreneurs and small businesses understand big data, we wrote a blog called Big Data is Not Just for Big Business. In that entry we did not give a simple explanation of what big data was and how to explain it to those who are not that technically minded. That was until one of our Toronto virtual office clients pointed out to us that there is an upcoming big data learning event being held in 18 cities around the world that involves over 200 meet-ups for over 3,000 participants all simultaneously connected during the week of April 22 to 28, 2013.
One of the Toronto events is a breakfast meeting called “Big data and what it means to my business.” This event is aimed specifically at executives who are trying to understand how big data will affect their business. Attending this breakfast meeting might be a great way for entrepreneurs and small business owners who have office space Toronto to explore what is involved with big data and how they should approach their entry into using massive amounts of data to benefit their business.
Big data is not simply more information that is being stored, but a new way to see or extract meaning from a large ocean of information. Many will tell you that big data is giving us a brand new way to see things. The import thing that we wanted to share before someone considers attending this event, was that they should learn about the basics of how big data is generated. When asked, most people within our Toronto office space said they know that internet search engines collect and store what we search for and the links we follow from those searches, but they did not realize that is just one part of the big data that is collected about us. Social media, websites, online shopping patterns, credit card transactions, debit card transactions, email parsing forms and surveys are other ways we voluntarily give our data out on the internet. But many people do not consider the data that is generated by the processors that are found within vehicles, video games, cable boxes or even some new smart household appliances!