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News Roundup for SME Businesses & Startups

Venue Rental: How to Choose Small Event Venues for Corporate Events & Seminars Planning a small corporate or business to business event? Our marketing manager shares tips on how to find the perfect venue. Among the guidelines are: when choosing your venue, focus on the purpose and goals of the event over cost, as free space isn’t always the best choice. He also lists questions to consider when preparing to find your venue, and steps to take to ensure your choice of a venue meets your event’s purpose and goals. 4 Phrases That Can Hurt A Manager’s Credibility Besides the obvious statements that undermine your credibility, such as “I’m only doing this because corporate is making me,” there are other common phrases that may seem harmless but can do damage to both you and your team. Here ar...

Venue Rental: How to Choose Small Event Venues for Corporate Events & Seminars

Tips on How to Find the Perfect Venue for Your Small Event It’s incredibly easy to put the cart before the horse when it comes to finding an event venue for your small corporate or business to business event. To a great degree the venue you choose will be dependent on the purpose and goals of the event, expectations of the audience and budget for the event. Free Event Space Isn’t Always the Best Choice What if you have a free venue for your corporate event? You still need to access the free event space because it may not be suitable for the purpose of the event or meet your attendee’s expectations for the event. When choosing a venue your focus should be on meeting the purpose and goals of the event! Often small corporate events can be held in the business location to cut costs and for emp...

News Roundup for SME Businesses & Startups

The Room That Can Change The Entire Trajectory Of Your Company Companies in the business of innovation can’t afford to spend too much time on bad ideas. Nest founder Tony Fadell had worked closely with Apple’s Steve Jobs designing the iPod. Once at Nest, Fadell built an innovation room designed for one purpose: to kill bad ideas. It had no glass doors or windows, and its sparse décor reflected its purpose. Everyone in the room was given explicit permission to critique ideas openly and honestly, no matter if it came from a top executive or how much money had already been invested in it. Similar dedicated spaces exist at organizations like NASA and Netflix. Other companies known for innovation that have managed to sustain it for the long term view the room (or lab) itself as a catalyst. The ...

What is Coworking Office Space?

Coworking: The Who, What, Why & Where for Startups & Entrepreneurs As a marketer one of my prime resources for promoting all our products are the questions that potential clients ask about our services. Since coworking is a new offering in the flexible workspace category that we didn’t have a lot of questions about, I used a tool which identifies the questions in the suggestions that users get when they enter search terms into Google. The best content that I can add to a site is content that answers questions our website visitors may have about our offerings. Coworking: What Does It Mean? Easily the $64 question as even the spelling is disputed as to whether it is coworking or co-working. What it means depends on who you’re asking. To some users it means: All non-traditional office...

News Roundup for SME Businesses & Startups

Unconventional Secrets to Hire a Great Team as a Startup Conventional wisdom for hiring people, such as “only hire people smarter than you,” is all well and good for startups that are remarkably well-funded, but for those with limited budgets and minimal brand awareness, recruiting top talent isn’t affordable or realistic. So how can you build the team you need? Through unconventional means: look where others are not looking; understand subtle signals that indicate relevant strengths beyond a candidate’s traditional qualifications; find candidates for roles where they can play to their strengths; and create a workplace where people do not live for the weekend. Blind Spots That Plague Even The Best Leaders While leaders need to be confident in their abilities, they also need to realize they...

News Roundup for SME Businesses & Startups

  5 Epic Product Fails and the Lessons They Can Teach Your Small Business While success can never be guaranteed for those preparing to launch a new product, lessons can be learned from the failures of others. Here are five memorable product fails and their corresponding lessons for entrepreneurs, three of which originate with mega-brands Coca-Cola, Microsoft, and Apple. Orbitz: The soda’s clever gimmick of an intriguing appearance (suspended gel balls) couldn’t compensate for its unsavory texture and taste Juicero: The juice press was found unnecessary to create juice from its proprietary Juicero juice packs; there was a simple, less expensive solution – squeezing the packs by hand — to the problem it was solving Microsoft Zune: The answer to Apple’s iPod...

News Roundup for SME Businesses & Startups

Coworking Space vs. Business Centre Office: Which is Better? There is a common misconception that coworking space is the same as business centre office space, but is cheaper with more opportunities for networking and collaboration. These are the claims made by coworking providers, however, often these are misleading claims using an apples-to-oranges product comparison – and assume business centres don’t have networking and collaboration because they don’t mention the obvious in their advertising and presentations. Startup Boost Partners With Techstars Apply For Spring Programs By March 26 If you’re an entrepreneur in the early, pre-seed stages of founding a startup, you’ll want to check into the Startup Boost 6-week pre-accelerator program to be held this spring in Toronto, New...

Flexible Workspace: What is it and Who Benefits?

I recently read an interesting Flexible Workspace Study about how flex space is perceived by end users; individuals responsible for procuring office space for their companies; coworking and serviced office providers and landlords. The survey was not huge as the study describes its composition as being “The survey was sent to over 500 people across the industry.”. However, combined with my experiences here at Telsec Business Centres for going on 4 years and as an end user I’d agree with much of what the study shows as the benefits of the workplace environment for workers and organizations. What is Flexible Workspace or Flex Space? Flexible workspace: the term the industry uses to refer to any type of space outside of the conventional lease market. Identifying the different...

This Weeks Top Posts for SME Businesses & Startups

This is the first of many weekly roundups that will be published on Fridays. Our goal for this information is to help The Telsec Community and all businesses and startups navigate the choppy waters of entrepreneurship! We hope the mix of marketing, business and self improvement articles aids you in finding good information for your daily reading needs. The 10 Things You Must Do From Day One so Your Startup Thrives Considering launching your own business? While there’s no shortage of advice on the subject, these 10 small business tips from an accomplished Silicon Valley entrepreneur are battle tested. By far the most important and detailed of the 10 start-up tips is the first one: get started on the right foot by covering the basics. From starting your business while you are still emp...

Facebook and Google Face Advertiser Push Back

Facebook and Google are finding out that the problem with massive disruption is when landscape gets all churned up it isn’t able to provide a stable foundation until it settles, which can often take several years. Facebook counts nearly ¼ of all people on Earth as users. It has a reach so incomprehensibly big it’s very difficult to fathom. Google is, by far, the world’s largest advertising company with its ubiquitous AdWords ads, 60% of the display ad market through its DoubleClick unit, and a virtual monopoly on searchable online videos with YouTube. More than any other Internet behemoths, Facebook and Google are the biggest beneficiaries of the shift in ad revenue from traditional media sources like television, magazines, and newspapers. Together, they have become the gatekeepers of the ...