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News Roundup for SME Businesses & Startups

How to Create a Pitch Deck That VCs Will Love (and Why You Should Have More Than One) A VC and former entrepreneur holds that you should have multiple versions of your “pitch deck” (a short, compelling visual presentation in Keynote, PowerPoint or something similar, and shared as a PDF), for specific occasions and their attendant goals: before the meeting, during the meeting, and following the meeting. He shares highly specific tips for each stage, including the number of pages each should be. He also argues strongly for sending a “teaser deck” in advance of the meeting, focusing on rapport during the meeting rather than getting into “pitch mode,” and recommending possible “next steps” after the meeting with your thank-you email. Applications Now Live for YEDI Incubator Track Fall 2018 Ses...

News Roundup for SME Businesses & Startups

Using Google Trends To Find & Assess The Right Keyword To Market Your Workspace So why is there greater interest in the term “coworking” than “office space” in Google search? Regardless of your niche, you’ll want to take a look at this guide by our marketing manager (and SEO expert) on how to use Google Trends to determine how people and companies in workspace markets are searching for and finding office space, then apply it to your own primary keyword. Actionable insights include how to use modifiers in your content to achieve higher visibility for your business in search results, and how to use the Google Trend tool to filter and break down data in several ways to prioritize SEO tasks, identify new audiences, and develop an informed content strategy. How to Grow Your Startup Internat...

News Roundup for SME Businesses & Startups

How to Raise Capital For Your Startup If you need to fund your startup, you also need to have a solid business plan, persuasion skills and patience. That said, here are four ways to raise capital for your startup: Family and friends: A low-interest, loose-structured loan that allows you to repay once your business starts generating a profit is ideal. Angel investors: In exchange for a stake in your business, they can provide expertise as well as capital. Also, if your venture doesn’t take off, the investor doesn’t expect repayment. Crowdfunding: After joining a crowdfunding platform, you explain your idea and hope it attracts several investors. Crowdfunding is based on different models, including equity investment, as well as rewards-, donation-, and loan-based financing. Loans and grants:...

News Roundup for SME Businesses & Startups

Want Your Business to Succeed? Hire Moms. Hire Vets. Hire Boomers. Hire People With Disabilities. Here’s Why Companies are competing to recruit the same Harvard MBAs and Silicon Valley talent, but the co-authors argue that this overlooked talent pool of underrated people might actually be the best recruits: Moms, “The most overqualified talent stuck at the playground”; Veterans, “Wired for everything from customer intel to robotics”; Retirees, “Who wants to golf when you can reinvent yourself”; People with disabilities, “They’ve spent a lifetime problem-solving”; and Career Pivoters, “Hungry to recast their agility to fit your industry.” For each talent pool, there’s the case for hiring them, where to find them, how to help them succeed, and “worth knowing.” Additional points for some incl...

News Roundup for SME Businesses & Startups

A Startup Guide to Attracting Millennial Talents The key to attracting millennial talents is first and foremost to offer candidates a flexible work environment where they have the option to work during their most productive hours and in an environment that fosters creativity. Other incentives that millennials look for in a startup are: opportunities for training and development that will advance their position; an office culture of teamwork and nurture; mentorship; and a sense of purpose that appeals to this socially aware generation. 3 Components of the Perfect Elevator Pitch Whether you’re pitching a product, service or yourself, there are three essential steps: stimulating interest, transitioning that interest, and sharing a vision. Of the three, the first is the most important as time ...

News Roundup for SME Businesses & Startups

Civic Hall Toronto Creates a New Home for Civic Tech Yesterday (Thursday, May 10th), municipal leaders and innovators from the public, private and non-profit sectors gathered in Toronto to usher in Civic Hall Toronto. The newest member of the city’s civic innovation ecosystem, Civic Hall Toronto was borne out of a collaboration between the City of Toronto, the Centre for Social Innovation and the national nonprofit Code for Canada. Inspired by the success of similar initiatives in other cities, including Civic Hall New York and Paris’ Superpublic, the Hall’s mission is to help accelerate civic innovation projects by growing the commercial civic tech sector in the greater Toronto area. According to the Manager of Civic Hall Toronto’s Entrepreneurship Services, it’s “a unique opportunity for...

News Roundup for SME Businesses & Startups

CNE Emerging Innovators Pitch Competition Happens This August The Canadian National Exhibition (CNE), founded in 1879, continues its reputation as the place for people to view the latest innovations with its CNE Emerging Innovators Pitch Competition. The competition invites Canada’s young innovators to pitch their products or services at the CNE Innovation Garage over three days, from August 17th through the 19th, in seven distinct categories: Health and Wellness, Women Entrepreneurs, Indigenous Entrepreneurs, Travel and Leisure, Home and Everyday Life, Kids Technology, and Agriculture and Urban Farming. The top winners of each category will be endowed with a $5,000 cash prize and then move on to compete in the Ontario Semi-Finals on August 19th.  The two winners of the Ontario and Alberta...

News Roundup for SME Businesses & Startups

SWAT teams and patent trolls: inside Ottawa’s IP plan to promote Canadian innovators Canada’s federal government is implementing a series of measures to promote and protect the intellectual property (IP) of small and medium-sized businesses Canadian firms as they aspire to compete with large multinational firms in the tech and innovation sectors. Some of the measures include: Creation of a new “SWAT team” of experts inside the federal government to help small and medium-sized businesses retain control of their intellectual property; IP awareness and education program for Canadian entrepreneurs, focusing on companies run by women and Indigenous people; Allocation of $30 million for a pilot project to create a patent collective in Canada; and Legislation to protect patents, copyright and tra...

News Roundup for SME Businesses & Startups

Venue Rental: How to Choose Small Event Venues for Corporate Events & Seminars Planning a small corporate or business to business event? Our marketing manager shares tips on how to find the perfect venue. Among the guidelines are: when choosing your venue, focus on the purpose and goals of the event over cost, as free space isn’t always the best choice. He also lists questions to consider when preparing to find your venue, and steps to take to ensure your choice of a venue meets your event’s purpose and goals. 4 Phrases That Can Hurt A Manager’s Credibility Besides the obvious statements that undermine your credibility, such as “I’m only doing this because corporate is making me,” there are other common phrases that may seem harmless but can do damage to both you and your team. Here ar...

Venue Rental: How to Choose Small Event Venues for Corporate Events & Seminars

Tips on How to Find the Perfect Venue for Your Small Event It’s incredibly easy to put the cart before the horse when it comes to finding an event venue for your small corporate or business to business event. To a great degree the venue you choose will be dependent on the purpose and goals of the event, expectations of the audience and budget for the event. Free Event Space Isn’t Always the Best Choice What if you have a free venue for your corporate event? You still need to access the free event space because it may not be suitable for the purpose of the event or meet your attendee’s expectations for the event. When choosing a venue your focus should be on meeting the purpose and goals of the event! Often small corporate events can be held in the business location to cut costs and for emp...