Articles

Hiring Remotely? Here’s How to Change Your Hiring Strategy to Get the Best Candidates Drawing on a decade of experience of hiring remote employees, the author shares the process she and her team have refined to hire “best of the best”. She breaks down the process she uses into four strategies, discussing each in detail: post on job boards that attract remote job-seekers; set up prescreening questions that specifically assess the candidate’s ability to work remotely; interview candidates with a video meeting tool multiple times to really get to know them; and finally, if needed, take additional steps to ensure you truly get to know the candidate before offering them a full-time role. 5 Mistakes That Sabotage Your Company’s Bank Credit Score In this article, the author begins with defining what bank vs. business credit is, how they’re intertwined, and how bank credit works. She then discusses five common mistakes […]

Facts About Trademarks You Might Not Have Known You’ve likely heard of trademarks, “words that distinguish one organization from the rest in its niche,” the author says, but you may not have known seven facts about them. Besides the fun fact that trademarks have their roots in the Roman empire, the other six have some bearing for entrepreneurs and businesses looking into establishing their own: you can trademark more than words, such as designs; you cannot trademark descriptive phrases; forming a business entity is not the same as acquiring a trademark; trademarks are distinct from copyrights and patents; your trademark application could be rejected; and finally, trademarks are national rights, which is important if you intend to take your business international. Netflix Avoids Rules Like the Plague. Here’s What It Does Instead In his new book “Great Leaders Have No Rules”, the author (Kevin Kruse) cites Netflix for its success […]

What is Your SEO Location Strategy? A location strategy is usually associated with brick and mortar businesses. However, the author explains that depending on the business, the SEO location strategy could be far more important – especially if its lead generation or sales is dependent on the web. The most important part of a local SEO campaign is the NAP (Name, Address and Phone) that is listed on GoogleMyBusiness (GMB) and local directories. Here, he discusses why a consistent business centre virtual address and a VoIP account is the best SEO location strategy for search engine rankings, and for your professional image. 8 TED Talks That Will Change Your Life Changing your life is a tall order, but sometimes “all you need is a flash of insight that shifts your perspective or rewires your thinking,” the author notes. She then shares eight TED talks that Reddit users say changed their […]

Overcoming the Pitfalls of a Virtual Office For entrepreneurs just starting their business, a virtual office may seem an expense they can forego until they move to an office space. However, as Telsec’s Terry Van Horne explains, “a virtual office takes coworking to a whole new level with the ability to have all work done by a remote workforce” that prefer their freelancing status and shun traditional offices. He also notes that a virtual office (and remote workforce) has its problems — availability of employees with no set hours of work, customer perception, lack of communication and collaboration, and security – but goes on to detail how to overcome each of them. Summarizing his discussion, he says that overcoming the disadvantages of a virtual office and/or remote workforce comes down to providing employees with the necessary software tools, office procedures, and management oversight. How to Increase Your Productivity With This […]