There are two way for companies to grow. They can grow horizontally by purchasing another company in their industry or the can grow vertically and buy companies that are up or down their supply chain. Vertical Integration Vertical integration can bring you closer to the customer if you also have a hand in the distribution
There are basically two ways of buying an existing business – buying an existing business or buying a franchise (new or existing). With a non-franchise business there is less support than with a franchise business, but there are also no franchise fees and/or royalties to be paid. For the purposes of this blog, we will
Now that we have talked about online marketing and establishing your budget and where to spend your online marketing dollars, lets look at some of the free way of promoting your small business online.
Once you have determined your online marketing budget, then you will want to know how to use your marketing spend in the most effective way. Again, as with our previous blog on how much attention and money you should spend on your online marketing, you have to determine the most effective ways of utilizing that
Your online budget is not just what you spend on online advertising, but also the resources that you dedicate to it.
Bad customer service has the potential to cost your business customers before they even before the make a purchase.
In our quest to bring small business advice to our office-space tenants and virtual office clients, we have been publishing a number of articles on our blog to help them. One of our Toronto virtual office clients suggested we post about better ways to interact with your customers to improve customer service. So here is
Providing good customer service is a key factor in customer retention, building a reputation of quality service and good customer service is almost more important for small business owners and entrepreneurs.
There are TV shows about fashion and home makeovers, but there are few shows that will do a makeover for your small business. Well, you could try to get an investment from a Dragon or a Shark. But that will only change the economics of your business and give someone else the power to change