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The #HiddenCash Phenomenon may be Good for Small Business

If you read our previous blog What is #HiddenCash? about the #HiddenCash phenomenon that is taking the Internet by storm, you would have since learned that it was started by a California millionaire from San Francisco who wishes to remain anonymous. The original creator of #hiddencash says that is going give away up to $100,000 over the course of the next few weeks or even months in hopes that people will take some of what they find and pay it forward. As this philanthropic story made its way around social media, mainstream media also picked up on it and the concept has inspired copycats to initiate the same type of campaign in other cities around North America, the United Kingdom and the Netherlands. The interesting thing about this campaign is that the Twitter handle owners like @HiddenC...

What is #HiddenCash?

If you have not already heard about this latest Internet phenomenon #HiddenCash, lets us fill you in. On Friday, one of our office space Toronto tenants told our receptionist about this guy in California that is giving away money in a unique way. He or people who work for him are hiding money and tweeting clues revealing how people can find his #HiddenCash. This social media campaign is being done anonymously. This anonymous philanthropist started a twitter campaign telling followers about places they could find “Hidden Cash.” His Twitter followers began a scavenger hunt for cash that he has hidden in various cities throughout California. The person or entity that is @hiddencash that is behind this #HiddenCash project, is hiding money in various places and sending out tweets wi...

What Content are you Creating and What Content are you Sharing?

Creating new content for your blog or social media followers is not always easy, but it does not have to be hard either. The more you get to know your target audience, the more you will find out what types of information they are seeking and what they expect from you.

How Following Urban Legends can Harm Your Small Business Reputation

Just because someone you trust on the Internet posted it, does not make it true. The Internet is fast becoming a source of false information, rumours and urban legends. Your job as a responsible business owner is not to help spread false information and fake stories. It does not look good on you or your company to be perceived as perpetuating an urban legend or myth. Far too often we read a story that someone on our social media has told us about, and that story turns out not to be true. The stories that many people want to share with their friends, family and colleagues are those that hit us emotionally, but turn out to be fakes or hoaxes. When a small business owner likes or shares one of these false stories, their own credibility is taken to question by those who follow them. When a sto...

Getting Funding and Financially Managing Your Small Business

One of our Toronto office space for rent tenants was telling one of our office business centre staffers that he recently found funding for a second business he was starting and needed to have a second phone number for that business. Hearing about the new venture and the capital that was acquired for it, was something that got our blog writer curious. It seems that if you are you starting a new small business in Canada or operating one already, there are funding sources through the federal government and commercial banks. There are also ways of capitalizing on your existing small business to gain new investment or secure investment in a new business. When trying to gain new money to invest in your existing business, you should have professionally prepared financial statements. These stateme...

A Look at Some of the Popular CMS Platforms

Let’s look at some of the popular CMS platforms that some of our office space tenants at our business centre, as well as some of our virtual office clients, use as their CMS website platform. WordPress is currently one of the most popular CMS platforms and it was originally developed as a tool for blogging. While its main function was to provide an easy and fast way for users to write and publish new blog content, the functionality of WordPress has grown so significantly that it is now used to power millions of very different personal and small business websites. WordPress now offers the main function of a CMS with complete control over creating, modifying and publishing content. Having the ability to create static pages and e-commerce on the same platform as a small business blog, g...

Reasons A Small Business Should Consider A CMS Website

While HTML (Hypertext Markup Language) has long been the standard for website design, ever since the www exploded onto the scene in the early 90’s. This powerful programming language not only forms the building blocks of all webpages, but it is also used to code the design, structure and content of websites. Over the past few years CMS’s (Content Management Systems) have made it easier to create, publish and edit the content of websites without having to know how to code in HTML or using software programs on the PC or FTP (File Transfer Protocal) programs to upload pages. Although a CMS still uses HTML, the software platform is a much more streamlined and automated way to create and edit website content directly on the web. A CMS provides users with an interface so they can eas...

Google + Webinars for Small Business

First off I should tell you I am a huge fan of Google+ Hangouts. The infrastructure for Hangouts provides almost all the services you get with the providers in Conducting Webinars that can Help Your Small Business on hosting Public and Private Webinars. My bias stems from being a co-host and co-producer of two Google+ Hangouts on Air and I have appeared on a few others as a guest discussing SEO and Internet marketing. The Hangouts were originally podcasts and we now have leveraged the audio portion of the Hangout by stripping out the audio and continuing to promote and maintain the podcast assets. Why Your Small Business Should use Google+ for Hosting Your Webinar The biggest advantages of doing your webinars using Google+ hangouts is: The cost is free. There is a built-in platform to prom...

Tips for Having a More Successful Webinar

After reading our previous blogs on Attending Webinars and Conducting Webinars, one of our office space for rent tenants suggested that we make another blog with tips that he has learned over the past few years as a webinar presenter. He also pointed out to us a great blog he read last year from Adobe called Six Tips for A New Webinar Presenter that he said would have helped him when he was starting out conducting webinars. The first step in having a more successful webinar is planning your webinar. The better planned your webinar is, the better chances you have of having a more successful webinar. Two big parts of your planning should be to plan your presentation design and to plan the engagement or your audience. Plan your presentation design.  Don’t just plan your content or material, p...

Conducting Webinars that can Help Your Small Business

Once you have watched and/or participated in webinar as a guest or viewer, you might start thinking how conducting your own webinar might help your small business to gain exposure to not only new potential clients, but also to educate existing customers about how better to use your product or service. The pitfalls some businesses encounter happen when they try to turn their webinar into an hour-long commercial and do not offer a benefit to the viewers or participants. Use your webinar as an online training session and not a commercial. There are three types of webinars which you can use to carry out online training; non-interactive webinars,  interactive webinars and Q&A (Questions and Answers) webinars. The idea behind a non-interactive  webinar is that it allows people to see your sc...

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