Your business should be focusing on the niche market that you serve the best – that specific customer group who depends on your products and services. But what stands in the way of serving that niche? Your competitor or your own marketing? Learning how your competitor carves their niche and gets their customers might help
Every business has its competitors, but picking and choosing who you need to compete with is more important. You could be a local coffee shop that is independently owned and operated, but down the street is another independently owned and operated coffee shop that is also doing a good business. That shop down the street
The consumer of a product or service that has been deeply discounted in order to get the deal, have to wonder what hidden costs they will incur and and when the price will go up when the deal period is over. If you were leasing office space for rent at a great price for 6 months, do you know what the price will be for the remainder of the term of the lease? These are important things to point out to customers when they tell you they are being offered a great deal by your competition.
A while back we blogged about having a scent friendly office space. What we did not cover in that blog was the effect that scents may have on customers or potential clients. This past weekend opened the eyes of this blog writer to the effects of scents on visitors. While I was hired to assist
When you see businesses on Internet forums promoting their product or services, sometimes red flags go up because it feels like a commercial – or that their products is being forced down your throat! As a consumer, getting the hard sales pitch can be a turn off. So as a small business marketer, you have
Google Business View is a technology featured in Google Maps and Google Earth that provides panoramic views of your business location from positions along many streets in the world. Now you can have Google Business View come inside your small business and allow your potential customer to explore it. Originally called Google Business Photos, it
One of our office space tenants Ian (who is also a contributor to our photographs and blogs) has volunteered to take photos at a very special event: “Dr Roz’s Healing Place Awards and Fund Raiser.” So we thought it was fitting that we also bring this event and the organization to the attention of our
Everyone loves a success story. But some would-be entrepreneurs may harbour fears that stop them from taking the jump from a “9-to-5er” to owning their own business and taking full control of the work they will do. Fear is one of the most difficult emotions to overcome, especially when it comes to financial stability and
This blog entry is dedicated to the soldiers who died in battle and those veterans who have served their country, as well as those who are currently serving. Some people ask why the Poppy is worn in the days leading up to Remembrance Day. The person who was responsible more than any other for the adoption
Many small business communications these days is often done though email and other computer-based communication methods. But they still have not yet replaced the telephone as the primary method of first contact that a potential client will use. Telephone communication will leave an impression about your business to your potential clients and even returning customers.