Blog

Archives

Building More Influence on Social Media

Building more influence on social media is more about giving back than talking about your product or service through your social channels. The competitive landscape in which your brand operates changes every day. But it must still show potential customers that you are providing more than just a product or service. You need to demonstrate to them that you want to help them. Helping your potential clients does not always mean finding ways that your product or service can assist them. It can be as simple as sharing your business, marketing or online expertise that has nothing to do with what you promote or sell. This can make your brand top-of-mind when they are looking for what you sell or the services you provide. Telsec Business Centres rarely posts about its office space options or its vi...

Is Your Small Business Living up to Your Branding?

You have a great logo and slogan and you have researched and established the branding you want for you small business. But are you living up to that branding? Most small business owners believe they are living up to their branding and ideals, but when it comes to what their business delivers, they may not be. How many times have you eaten at a restaurant that claims on its menu to have the “best” burger in town? And how many times has the burger been “ho-hum?” “Home of the Best Burger” is a clear brand statement – and it is easy to claim it. Living up to that statement is another story. Making claims in your branding statement that you cannot back up, is setting your business up for problems. Many small businesses relentlessly focus on establishing their...

The Branding of Your Small Business Goes Beyond Creating a Logo and Slogan

So you have come up with your business idea, you have a business plan, you have designed your logo (or have a designer create you a logo) to go with your slogan – and you have even created your marketing materials. Great job, but have you really done your branding? Before you can start developing all your marketing materials and logo, you need to have established what your company identity will be. This means doing your market research and developing a marketing plan, so you can see what the market expects from you. Big business does this on a constant basis, and they have a budget for branding that far exceeds your small business. So your job is to get it right the first time. When you are looking to create your brand, your logo and your slogan, it may be best to find a local branding com...

Virtual Office Space is not Just for Small Businesses That are run From Home

If you are regular follower of our blogs and social media postings, you will have heard us talk about the virtues of having a virtual office space as an alternative to using your home address or a P.O. Box. But this post is going to be a bit different. Inspired by a recent client’s requests and activity, we found a use that we have not really talked about. A relatively new VoIP (Voice over Internet Protocols) virtual office client of ours is an independent small business owner that represents the products of a foreign manufacturer throughout North America. Being the sole representative for this product, he is often traveling around to trade shows and industry events promoting and selling these products. The client does not carry inventory (except for samples) as everything he sells n...

Is Your Small Business White and Gold or Blue and Black?

Unless you have been away from the news and social media for the past number of days, you have probably seen or heard postings about a dress in the U.K. that is causing controversy over what colours it is. Some people will see a white and gold dress in dark shadow, while some people see a blue and black dress that may be washed out in bright light. Then again, some see one interpretation and then switch to the other. This dress colour controversy has taken over the Internet for the past number of days and has become a viral debate, but what does it mean to your small business? On the surface, it probably looks unimportant, unless you are the designer of the dress or a retailer that is selling them. But the fact that a mere perception of colour can create such a debate shows how online imag...

Losing Focus on Your Small Business

So you had a great business idea – but what happened to it? Did you forget your core idea or did you get distracted? Small business owners are easily distracted by other plans or ideas primarily because of  the media they follow. That great idea they had may have been that “next great idea,” but they got distracted by something that might have sounded better at that particular time. We live in a time where social media influences us on a daily basis, but we often forget about our best ideas and most promising business strategies because social media. Remember, innovations occur because of new ideas that small business owners and entrepreneurs come up with. If you are a true entrepreneur or small business owner, you maintain your focus and continue to make your product or idea b...

Recycle and Revisit Content

As a small business owner you are often faced with the problem of coming up with new content for your blog and social media. But have you considered recycling and re-purposing? Just like the paper you use in your office or that can of cola can be recycled, so can some of your older blogs or social media posts. A great amount of your best work can often be re-written or re-purposed to fill your current needs. Quite often content you previously created can be updated and re-used to serve a new purpose or be re-focused to a different audience. Remember that delivering your message in various ways (especially over time), can not only increase the retention and impact of your message, but it allows you to describe what you are saying from several angles or perspectives. Re-purposing content is ...

Using Technology to Research Your Next Small Business Office

At some point your small business will need to look for an office, whether it is your first office or an office upgrade to bigger space. It may sound simple, but once a small business owner starts his or her search they find out it is not that easy. It is all about coming up with a plan – but first you need to know what it is you are looking for. Use a spreadsheet to come up come up with your list of your office needs and wants, as well as a comparison chart of which office space providers will fulfill those criteria. This will help you establish a short list of office locations, but first you need to do some research. Your first step in finding possible offices for your small business is to do a Google search for office space and find the ones located in the area you want your office to b...

Why Free Website Builders can be bad for Your Small Business

When an offer mentions the word “free,” it is not uncommon for a small business owner to get excited – particularly when free means something of value to them and their small business (such as website improvements and/or online marketing assistance). There have been countless free website builders that have come and gone, and that’s one of the main reasons why you will want to be careful in choosing a free website builder. This blog idea was submitted to us by one of our office-space tenants who spent months cleaning up the problems he had after using a “Free Website Builder.” They told us that they now believe the only thing free they can count on as being truly free, is the free coffee, tea or filtered water they get at our office space. So, we decided to look into the proble...

Be Clear What Deliverables you Expect From Freelancers and Vendors

One of the biggest problems that occurs between a small business and a freelancer is that instructions were not made clear enough from the onset – and what was eventually delivered (called deliverables) were not what the business expected or needed. As a small business owner you know what you want – but you may not have been clear enough with the freelancer regarding specifically what you need from them in he first place. One of our virtual office clients decided it was time to re-brand and hired a graphic artist to come up with a number of design concepts. The look and feel of the concepts were great, but the final deliverable files were not useful to them because the format was wrong. While the designer was wrong to give unusable files, the client had not given them the specifications an...

Skip to toolbar