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How to Create a Fantastic Seminar/Training Session or Networking Event

Seminars are a powerful way to build awareness of your company, market your products or services, and possibly create a new revenue stream for your business. Regardless of what type of business you are in, you most likely have knowledge and expertise that others would find helpful and may also encourage potential attendees to use your services. Here is a checklist and some tips to make your seminars ‘fantastic’: Determine the cost of your event. This will help you decide if your content should be more informational or more sales oriented. You do not want a high price and a high-pressure sales event because you will likely discourage possible attendees. When scheduling your seminar, watch for potential conflicts that could reduce your attendance. You do not want to have your eve...

How to use Offshore Resources

While there is an abundance of outsourcing companies and freelancers in North America, sometimes, for more economical quality work, you may find your small business considering offshore contractors to fill your needs. When choosing to do business offshore, you need to consider the public relations implications. Some of your customers may find out that you use offshore resources, and this may in turn cause them to reconsider doing business with you. Whether it is having your website designed and built overseas, or having your call centre located in places like the Philippines, Jamaica or India, the cost savings for you and the customers you are serving can be great. Choosing the right provider in the right country is important, because some of the traditional offshore providers are no longe...

A Guide to Virtual Workplace Technology

In today’s business climate, a lot of companies are looking to save money on renting office space and have employees work from home or remote locations that are not situated in prime real estate areas. The head office or primary work location may be at a prestigious address, but all the workers do not need to work from there. To successfully have remote workers, just having them working from home is not enough. You need technology to help manage a virtual workplace. You have to decide on which technologies you’ll want to use to help your virtual workforce communicate, hold meetings, share documents, manage projects and track progress. The best virtual technologies are “cloud-based” services. So, you do not need your own servers, and your workers can connect from anywhere ...

Three questions all business leaders must ask about their office space

How important is good company culture to your business? Just ask the people at Deloitte University Press, who conducted a 2013 study on business culture and employee engagement. They found that 87% of organizations cited culture and engagement as one of their top challenges, while 50% called them a problem. This is a major factor that companies face in terms of the “Brain Drain” from their workforce. Top performing workers are the backbone of any company, especially in the tech sector where finding and retaining talent is challenging. One of the best ways that a company can satisfy employee engagement and satisfaction is having the right work space environment. A great work space is one that makes sure that the office space encourages collaboration, but also fuels play and crea...

Reasons why your business growth has plateaued – and how to fix that

Do you remember the story about the little train that could: “I know I Can, I know I Can.” Well, many entrepreneurs think that positive attitude is what will fuel the growth of their small business. Unfortunately, it is not not a lack of positive thinking that stalls business growth; it is not having the right business mindset to look within to change things for the better. The first step to continuing growth is to see and admit that your small business has reached a growth plateau – and the earlier the better. The second step is not to make uninformed decisions – such as throwing more money behind advertising, aggressive marketing and promotions. Also, avoid trying to pour more cash or investments into your business until you know what is really causing your plateau. You might...

Tips to Fill Your Seminar or Training Session

Your seminar is planned and you have a training room booked, now you just have to fill the seats and get people to attend. When you are setting out to create your first training session, your task is to get an audience and gather interest in what you are promoting or training. How are you going to fill your seminar or training session? Here are some tips to help you succeed in getting people to attend. Promote on announcement and Meetup sites! There are plenty of event announcement websites and most of them are free. Social media sites like Facebook, LinkedIn and Google Plus have places to post and promote your event. Besides social media event places, there are sites such as Meetup where you can crowd-source and promote your seminar to people who share the common interest of your training...

Is a Virtual Company the Best Option for Your Business?

There are very few people who will tell you that they enjoy the morning commute to their office and the late afternoon or evening commute home, but what is the alternative? What about an office commute that’s as short as the walk from your bedroom to your home office? The idea of having a virtual office for a “solopreneur” is not a new one. For years entrepreneurs who wanted to work from home or on the road have used virtual office solutions to maintain a professional business address. Virtual office providers are not just a prestigious address and mail-drop location; they are, in fact, a professional image provider! When the professional live receptionist at your virtual office provider answers your phone number (as your company name), the person who is calling knows the...

Business Centres: Watch out for Hidden Costs!

The concept of service offices and business centres is great for small business owners who do not want the capital expense costs of opening an office in traditional raw office space. However, some serviced offices come with hidden costs that business owners do not expect. When renting an all-inclusive office space, make sure that you know in advance what is and what is not included before you sign the rental agreement. Unless you know all the facts, you may sign up for a serviced office space, believing it to be at a fixed price, only to find that there are hidden costs added. What are the hidden charges in a serviced office? Here are some essential questions to ask the business centre provider before signing up for a serviced office package. Are there set-up costs or charges? You need to ...

Seminar or Training Rooms Should Have a Venue Checklist

So you are conducting a seminar or training session. But from where are you doing it – and what will you need to make it a success? Before we go over the checklist that you need, let’s talk about the location. Yes, even for training sessions and seminars, the “location, location, location” rule applies! The location of your training session and the training room that you eventually use could influence the success of your event. Besides the prestige of the location of your training session, another important consideration is access to public transit nearby and the availability of parking for your intended audience. Those who do not drive want easy access to public transit; and those who will be driving want close and convenient parking. Any good training session requires r...

Why Open a Branch Office in Toronto, Canada?

In the digital age, the number of opportunities available to businesses is greater than ever because ubiquitous connectivity means the world is at your fingertips. So your customers can be almost anywhere! The only barrier to opportunities becoming realities is your ability to communicate and compete in new markets. Whether it be a large or small business or technology start-up, there comes a time when every business must expand its market in order to maintain growth and continue to gain market share. If you’re a local business delivering local services, you’re looking to grow into other cities or nationwide. But if your business is already reaching its full potential nationally, then businesses will generally look to expand internationally. Why international expansion should s...