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Finding the Super Bowl Ads Online is Hard Work

By IanIn standard6th February, 2011

Every year millions of people around the world look forward to the Super Bowl, but not everyone is interested in the game. There are millions of people who want to watch the big game just to see the epic Television commercials that will only be aired during the Super Bowl.

In 1973 (Super Bowl VII), the first ever super-high-profile Super Bowl ad was aired. The ad featured the sexy Farrah Fawcett spreading Noxzema cream on Joe Namath’s face. The next most talked about Super Bowl commercial came in 1980, Mean Joe Green tossed his game-worn jersey to a young boy after the boy gave him his Coca-Cola. Then in 1984, Apple used a George Orwell’s “1984” inspired commercial to introduce “The Mac Computer” and thus starting the trend of creating epic commercials for the most watched annual event.

The problem for me and millions of Canadians is that we do not get to see them. Unless you are watching an American TV station via antenna or satellite, Canadian commercials are substituted by the network who hold the Canadian rights to air the game. Over the past years, these epic ads find their way onto the Internet a few days after the big game. A few years ago, I found a site that was uploading the commercials minutes after the commercial aired on TV.

Fast forward to 2011 (Super Bowl XLV) This year, I cannot find that site. There seems to be hundreds of web sites claiming they have the 2011 commercials, but most of the ads they feature are the ones that were released in advance by the advertiser. Most of the sites were set up to lure people onto the site and gain revenue themselves from online advertising, some did not even have links to any Super Bowl commercials. It took a while, but finally the commercials started getting put up on the Internet.

Some will ask me why I put so much effort into finding these commercials tonight, my answer is three words – Water Cooler Chat. I know that when I get into my downtown Toronto office space, everyone will be talking about the Super Bowl and this year’s epic commercials. I do not want to be the only one at my office space that has not seen them. As I am writing this, I wonder what the Toronto virtual office clients do when they want morning coffee chat. Maybe I should convince the staff at my Toronto office space to create a virtual coffee chat room for the clients in their virtual office locations.

By the way, does anyone know the score on the game? Go Team Go!